Challenge

Find the world’s best way to show the world’s best technology.

The main attractor of the LG booth had to be developed utilizing LG’s large and super high definition 4K TV. Since the project was being unveiled along with the most advanced technologies from around the world, we had to focus on finding the most impressive way to convey LG’s latest efforts.

 

 

 

Frame Out

Show LG’s technical capabilities that can realize all potentials.

Consisting of 20 84-inch televisions, the enormous installation was designed as the main attractor that functions as the main gate of the LG booth in 2014 IFA. 4K synchronized shooting using camera leagues, UHD CG, and large-scale rendering were employed to visually express LG’s new technology and allow viewers to imagine life in the future.