Challenge

LMake a movie with LG’s new smartphone.

The film that will be made public at the MWC 2014 had to be shot with LG’s new smartphone which supports 4K shooting. The goal was set on gaining in-depth understanding of smartphone shooting and producing a movie that fully utilizes the phone’s camera functions.

 

 

 

 

 

 

 

Frame Out

Surprise viewers by utilizing the smartphone’s extreme performance

To create colorful and immersive viewer experience, cooking was chosen as the subject of the movie. The scenes were shot in collaboration with a media artist and the whole process of the project—from shooting to post-production—was delicately designed to reflect the device’s features.