Challenge

Offer a special visual experience that can set LG apart from the competition

At CES, one of the three major home appliance expositions, LG needed a unique attractive media that could captivate the spectators. The mission was to accentuate the features of LG’s new monitor and to promote LG’s technological feats with a story that does not bore the general public.

 

 

 

 

 

Frame Out

Create a world where present and future, reality and imagination coexist

To standout from the competitions, we created an attractive media in the form of a 3D videowall that supports horizontal resolution of 25K. Hardware technology that fully solved ghosting was combined with optimized content to show spectators impressive 3D images that maximized the brand PR effect.