Challenge

Announce PyeongChang Olympics’ New Slogan

At a ceremony marking the 1,000 days to go until the PyeongChang Olympic Games, the Organizing Committee needed to present a film that could effectively unveil the Games’ new slogan. Various keywords and images were used in the film that shows how the slogan “Passion. Connected.” connects the people’s passion with the Olympic spirit.

 

 

 

 

 

Frame Out

To maintain the identity of the slogan, the film uses 3D mapping technique to dynamically show the keywords (PyeongChang, People, Possibility, Power, Peace, Passion) forming a message of passion and hope.