Challenge

Grab spectators’ attention and promote LG’s new product

CES, a global consumer electronics tradeshow, is a battleground where brands compete to promote their ideas and technologies. The mission of the 2011 LG Smart Zone was to present a scenario where LG’s smart technology developed by the company’s divisions work in synchronization. The presentation had to maximize its effect despite spatial restrictions.

 

 

 

 

 

 

 

 

 

Frame Out

Stand out and be in the spotlight among the world’s best electronic goods

For LG Smart Zone, we devised a show format where the presenter carries on a conversation with the character in the screen. The projection mapping technology used in the project is applicable in various areas including events, performances, and showcases. The story-based brand experience is expected to have a powerful promotional effect.