Challenge

Introduce FCEV—the technology that the public is still unacquainted with.

Project aims at introducing to the global market the world’s first mass-produced FCEV by Hyundai Motors. The idea needed to convey information about the vehicle as well as enhance the brand’s image.

 

 

 

 

 

Frame Out

Show the leadership and unmatched superiority of Hyundai Motor’s FCEV technology.

Through a presentation utilizing the latest media, Hyundai Motors’ leading technology was delivered with emotional images and persuasive narrative. Made public for the first time in the 2015 Geneva Motor Show, the film increased people’s understanding on FCEV while highlighting Hyundai’s technology.