Challenge

Promote UnionPay, a global card, with a digital-offline promotion.

UnionPay Card is accepted in 140 nations worldwide. A promotion that integrates both digital and offline media was planned for global UnionPay to reach out to the customers. Ideas were developed to emphasize UnionPay’s global acceptance and to make the brand more familiar to the public.

 

 

 

Frame Out

Execute a promotion at bus shelters where people pass through every day.

Bus shelters used by men and women from various age groups and backgrounds are chosen as the place to hold the promotion. To attract attention and interact with the public, the brand decided to develop the promotion around travel, which ranked number 1 on the bucket list of salaried workers in their 20s and 30s. Using AR, the brand provided an amazing experience of traveling abroad. The bus shelters being transformed into a place to enjoy new interactive experience was well-received by the public and the promotion provided an opportunity to highlight UnionPay’s image as a globally accepted credit card.